There are going to be several past-due improvements:
For the camera: We're going to see a 5x-digital zoom for picture taking as well as tapping to focus during video-taking. We'll also see places tagged in pictures you take; i.e. Taking a picture in Tokyo, Japan will be tagged as having been taken in Tokyo, Japan.
There will be the ability to gift apps to other people
FINALLY be able to change the Home Screen background
The ability to hook up a bluetooth keyboard and on the same note as typing there will be a spell-checking feature.
Now with those minor features spoken for, let's get to the main part of the presentation: The Seven Tentpoles. These are to represent the biggest innovations and changes to the physical OS:
Tentpole #1: Multitasking - That's right folks. Multitasking.
1. Double clicking the Home button is what is used to bring up the multitasking dock
· Boasts less battery consumption
· No "sluggishness" when switching apps
· Allows for Task Completion; i.e. Flickr app takes a long time to upload pictures; now you can go to a different app while that task finishes without interrupting it.
· Fast App Switching leaves the app you were just in at its exact position; i.e. you won't lose progress in games or apps such as Tap Tap Revenge.
2. Background Audio
· Distilled the 3rd party services used to make music apps like Pandora and made them party of the OS.
· Will be able to run Pandora while using other apps
· Will be able to run Pandora in “iPod mode” when your phone is locked.
3. Voice-over IP
· Skype used to have to be on the whole time for you to make and receive calls; now you can receive calls while doing other things
· Shows up as a red call bar (green for normal phone)
· Calls come in even when phone is locked
4. Background Notifications
· Using apps like Tom Tom normally require you to have them open so you get their notifications but now you get them even when you’re using another app.
Tentpole #2: FOLDERS!!! - Yay!
· Press on an app as if to move it, drag it on top of another app and it creates a folder.
· Folders auto name based on contents but you can rename them
2. Expands number of viewable apps
· If every space on every page was taken by a folder, you could increase the number of viewable apps from 180 to 2,160.
Tentpole #3: Enhanced Mail
1. Unified inbox for multiple email accounts
· Quickly move between different inboxes if you don’t unify them
2. Open attachments with apps
3. Organize messages in thread form instead of individual messages
Tentpole #4: iBooks!
1. Same UI as the iPad
2. Same iBook store as the iPad
· Buy once, read through all devices
· Syncs pages and bookmarks
Tentpole #5: Enterprise
1. 80% of Fortune 100 Companies use iPhone/iPad for business.
· Encryption for email
· Mobile device management
· Wireless app distribution
· Multiple Exchange accounts
· Compatibility with Exchange Server 2010 and SSL VPN
1. More than 50,000 individual game titles for the iPhone/iPad
· Normally connected through services like OpenFeint and Plus+ gamers don’t really have a set matchmaking system or leaderboards.
2. Social Gaming Network
· Invite friends
· Matchmaking
· Leaderboards
· ACHIEVEMENTS!!!
· Only a “preview” during OS 4; more supposed to arrive later
Tentpole #7: iAd: Not a bad idea IMO
- Mobile Advertising facts
· Avg. user spends roughly 30 minutes in apps a day.
· Based on the number of apps downloaded and individual users there are about 1 Billion ad impressions daily
· Helps devs with making money on “free” or cheap apps
· iAd will give Devs up to 60% of revenue.
- Mobile Advertising on a whole new level
· Normally ads in apps are bland and take you away from your current task in a game or place in a news feed.
· Now ads will be built to keep you in your place in the app
· Will have more interactivity; i.e. downloads or sound bits
· Will have more “emotion” than a typical plain text web ad
· Will be in HTML 5 so videos will be embedded in the ads as well
- Bought out mobile ad company Quattro: “We are thrilled to let you know that Apple has acquired Quattro.” – Quattrowireless.com
Well thats about it for what was revealed at the conference. Also you should note that if you have an iPhone 3G or the original as well as the iPod Touch 2nd Gen or the original you won't be seeing all of these features due to the device's capabilities. So sad....oh well I get 'em all!!! I can't wait to multitask changing my background while playing EliminatePro while listening to Pandora while ignoring Skype calls while clicking a new movie ad and using that picture as my background. WOOT!
-Armand
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